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ABOUT US

Let’s start with LOVE. Not materialistic or self centered love, but REAL LOVE, because LOVE conquers all. Love is the highest level of understanding, and it is the foundation of any genuine relationship, religion, positive change, passion or purpose. 
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When we created Pinebrook & Lafayette, we didn’t just want to make apparel that is aesthetically pleasing, but a brand that is doing it’s part in making the world a better place. Now we know that making clothes isn’t going to necessarily save anyones life the way a mentor, inventor or medical professional can. But what we do understand, is that change, positive change....starts in the mind, by being influenced by positive messages, images, theories and concepts. That is exactly what we strive to do with this brand. To help positively influence those around us with apparel that inspires people to pursue their passions, embrace peace, unity, friendship, and most importantly, to influence the spread of Everlasting LOVE!! 
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We know we only play a small part in inspiring the type of change that can make the world a better place, but that is our duty. Actually it is EVERYONE’s duty, to do their part, big or small, in making the world a better place to live in!
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THE OWNERS:
Pinebrook & Lafayette is owned by 
Francis Orekoya (who grew up on a street named Pinebrook avenue) and 
Dominique McDuffie (who grew up on a street named Lafayette avenue). Two friends that decided to put their talents and experience together to create something special. Here are their stories....
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Hey what’s going on world, my name is Dominique McDuffie and I have worked within the entertainment industry for over 10 years. Throughout my life and working experiences, I have managed to create some lasting relationships. From operating out of an award winning network & studio, to working on the Cooking Channel, Def Jam Records, The Food Network, VH1, MTV, Revolt, BET, CBS, NBC, NETFLIX Motorola, XBOX, and E! Network. I’ve also been blessed to work alongside Busta Rhymes, Swizz Beatz, Rev Run, Spike Lee, Reggie Bythewood, and many more. My level of experience ranges in every part of the production process, ensuring the creation of a product that others will believe in. Currently I sit as a professional member of the Emmy’s and works as Director of Community Engagement, where I help serve as a mentor and advocate for the betterment of the community. I’ve know Francis for a good amount of time, and always knew he had talent. However, there was one point where I felt he just wasn’t using it, and that had to change! I ALWAYS want to see my people win, so I reached out, had a number of encouraging conversations with him, and was able to start something that we are both very proud of! There’s a lot more to the story, but I’ll pass it on to him, so he can tell his story, as well as continue to tell ours....
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My name is Francis Orekoya, and I've worked in the art field my entire life. From drawing cartoons in elementary school for classmates, to running a screen printing and graphic design company, using my God given talents to serve others has always been my passion!
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For a large majority of my adult life I ran an apparel brand with my brother and two of my closest friends. This is also when I met Dom (Dominique), who helped us with marketing for the brand, get our products into stores, and much more. It started as a business relationship, but grew into a real friendship, that I am very thankful for. The brand had a lot of promise, but was never able to make a name for itself. We worked at it for almost ten years, and we worked HARD, but never reached the level of success we aspired for. Trials and tribulations set in, life happens, and we stepped away from business, and honestly, I wasn't sure if I wanted to ever get back into making apparel again. I worked in management, or as some call it, "corporate America", but there was a DEEP DEEP feeling of "this can't be life!" Waking up everyday doing something I don't like doing, feeling unhappy, and having no sense of real purpose, ate at me everyday!
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I left the 9 to 5 grind to work for myself, and was presented with a business opportunity that seemed like a life changing one, and it ended up being just that....but not in a good way! Now, I am a man of faith, and know that has God has a plan for me, plans to prosper and not harm me. But this was one of the lowest points of my life, and although I always kept a smile on my face, and stayed positive through these troubling times, I would often wonder, "God, what is it that you want for me, what is the plan, what's next?”
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Then all of a sudden, after not talking to Dom for a while, she reaches out to me and tells me she wants to introduce me to one of her close friends Kay, that works in the music industry, and admired some of my previous work. We all met, I showed Kay a design I was working on at that time, and he told me that he would "beat me up" if I didn't get back into making apparel lol. He went on to say that God gives us talents for a reason, and that really hit me. We are ALL given talents from God, and they are meant to help those around us, as well as to help make the world a better place. I even felt like, its pretty much disrespectful to let your talents go to waste, when so many people are in need/want of what you have to offer! 
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From there, me and Dom teamed up to build something that would uplift, and inspire people. Inspire people that are perfectly fine, or anyone going through a lot of pain, like I was. A brand that promotes Love, passion and community. And that is how and why we came up with Pinebrook & Lafayette!
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We hope that you enjoy what we have to offer, and that you are inspired to do your part in making the world a better place. We can all do this by using our talents to serve others, and by spreading an Everlasting Love, Each day, and Every Day!! From being a creative, that helps to put smiles on people’s faces, to a medical professional that literally helps to keep people alive...your gifts matter and are needed!! 
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And to anyone out there that is reading this and feels like they are in a rough spot, or confused on what to do with your life, just know that God has a plan for you! Stay positive and think about your natural talents, and the thing(s) you LOVE to do, and start there! Your story is still being written! 
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God Bless!